Media Packet

Download (2.7 MB)

For More Information:

Michaela Watkins
Symmetry Agency
m: 301.751.1684
mwatkins@symmetry.agency

News Releases

Honda Shares Clarity Fuel Cell U.S. Pricing and Sales Plans
- Five-passenger Clarity Fuel Cell sedan slated to launch in California before the end of 2016
- Expected price around $60,000 with a targeted monthly lease under $500
- Next-generation Honda FCV provides significant gains in packaging, interior space and realworld performance, including an anticipated driving range in excess of 300 miles
- Additionally, the platform underpinning the Clarity Fuel Cell will serve as the base for a nextgeneration Honda plug-in hybrid to launch in the U.S. by 2018

Jan 21, 2016 - WASHINGTON, D.C.

Honda today announced the company's plans for U.S. sales of its new 5-passenger, hydrogen-powered Clarity Fuel Cell sedan at the 2016 Washington, D.C. Auto Show. Slated to begin retail leasing to customers in select California markets before the end of 2016, the Clarity Fuel Cell is expected to be priced around $60,000 with a targeted monthly lease under $500.

Honda expects limited volumes in the early stages of production. Deliveries will begin through certified fuel cell vehicle dealers in Los Angeles and Orange counties as well as the San Francisco Bay Area and Sacramento. The company will start by leasing vehicles and expects to move to retail sales with increased volumes and market coverage coincident with increasing vehicle supplies and the growing hydrogen refueling station network.

The Clarity Fuel Cell anchors an expanding portfolio of advanced environmental Honda vehicles, including a reengineered 2017 Accord Hybrid, going on-sale this spring, and a new Honda Plug-In Hybrid vehicle based on the same platform as the Clarity Fuel Cell, slated for launch by 2018.

"The new Clarity Fuel Cell and Accord Hybrid arriving this year, along with the new plug-in hybrid coming by 2018, are critical steps toward a new generation of Honda advanced environmental vehicles and a true volume pillar for Honda and our product portfolio in the U.S.," said John Mendel, executive vice president, Automobile Division, American Honda Motor Co., Inc. "The Clarity Fuel Cell is a potential game changer because it offers an uncompromising, zero emissions customer experience, with performance, utility, range and refueling time on par with today's gasoline-powered cars.”

Customers interested in the Clarity Fuel Cell are encouraged to visit http://www.HondaCars.com/Honda-FCV (http://www.HondaCars.com/Honda-FCV) where they can receive more information and sign up for the opportunity to become a Clarity Fuel Cell customer.

Honda Clarity Fuel Cell
Technological innovations to the Clarity Fuel Cell have created a fuel cell stack that is 33 percent more compact than its predecessor with a 60 percent increase in power density compared to the outgoing Honda FCX Clarity. The more compact fuel cell and integrated powertrain, comparable in size to a V-6 engine, now fits entirely under the hood of the car, allowing for a more spacious cabin with seating for five passengers. The new Honda Clarity Fuel Cell will feature a driving range estimated to exceed 300 miles, with an anticipated refueling time of approximately three to five minutes.

As the next progression in Honda's dynamic FCV styling, the Honda Clarity Fuel Cell features a low, wide aerodynamic body with clean character lines. The interior achieves a refined and harmonious experience using rich materials and intuitive, streamlined controls. Additional features include the Honda Sensing™ suite of safety and driver assistive technologies, Apple CarPlay® and Android Auto™, LED exterior lighting and 18-inch aluminum alloy wheels. The Clarity Fuel Cell will be available in black, white and signature red exterior paint schemes.

Next-Generation Plug-In Hybrid
In addition, the platform underpinning the Clarity Fuel Cell will serve as the base for a next-generation Honda plug-in hybrid launching in the U.S. by 2018. This will be a new, 50-state volume vehicle in the Honda lineup-up. Featuring a second iteration of the i-MMD plug-in system that offers significant improvements in battery capacity and power, the next-generation Honda plug-in hybrid will more than triple the 13-mile all-electric range of the previous Accord Plug-In Hybrid Sedan. This much greater all electric range will enable a zero emissions commute for the vast majority of American drivers with EV operation at highway speeds.

Honda Fuel Cell Vehicle Leadership
Honda has led the industry for nearly two decades in the development and deployment of fuel cell vehicle technology through extensive real-world testing and customer deployments, including the first government fleet customers and first-ever retail consumer leasing program. Since the introduction of its first-generation fuel cell vehicle, the FCX, in 2002, Honda has made significant technological advancements in fuel cell vehicle operation in both hot and sub-freezing weather while meeting customer expectations and safety regulations.

Honda has deployed fuel cell vehicles in the U.S., Germany and Japan, including the FCX Clarity, which was named the 2009 World Green Car. Honda has delivered these vehicles to individual retail consumers in the U.S. and collected valuable feedback concerning real-world use of both fuel cell vehicles and public hydrogen refueling stations.

Honda's second-generation fuel cell vehicle, the FCX Clarity, launched in July 2008 and was quickly heralded as a technological breakthrough in the areas of design, packaging and efficiency. As the world's first dedicated platform fuel cell vehicle, the FCX Clarity was powered by the Honda V-flow fuel cell stack positioned in the center tunnel of the vehicle, with the electric motor located down low in the front of the vehicle, providing performance on par with a gasoline powered sedan, including 240 miles of driving range.

Hydrogen Refueling Station Network
In the effort to speed the advancement of a refueling station network outside of California, in May 2013 American Honda joined the public-private partnership H2USA, which brings together automakers, government agencies, hydrogen suppliers, and the hydrogen and fuel cell industries to coordinate research and identify cost-effective solutions to deploy stations that can deliver affordable, clean hydrogen fuel in the United States. Additionally, in an effort to support the wider introduction of fuel cell vehicles, Honda in 2014 committed $13.8 million in financial support to FirstElement Fuel to accelerate the building of additional hydrogen refueling stations throughout the state of California.

In June 2013, Honda entered into a long-term collaborative agreement with General Motors to codevelop the next-generation of fuel cell systems and hydrogen storage technologies, aiming for the 2020 timeframe. The collaboration expects to succeed by sharing technological expertise, economies of scale and other benefits.

Honda Fuel Cell Vehicle Firsts
Honda fuel cell technology firsts include:

  • The first EPA- and CARB-certified fuel cell vehicle in (July 2002)
  • The world's first production fuel cell vehicle, introduced to the U.S. and Japan (December 2002)
  • The first fuel cell vehicle to start and operate in sub-freezing temperatures (2003)
  • The first fuel cell vehicle leased to an individual customer (July 2005)
  • The first manufacturer to build and produce a dedicated fuel cell vehicle (FCX Clarity) on a production line specifically made for fuel cell vehicles (2008)
  • The first manufacturer to create a fuel cell vehicle dealer network (2008)

Honda Environmental Leadership
Based on its vision of "Blue Skies for our Children," Honda is taking a comprehensive approach to reducing the environmental impact of its products, advancing fuel efficiency, low emissions and fun-todrive performance with new powertrain technologies, including more fuel-efficient engines and transmissions and advanced electromotive technologies. Honda will offer several next-generation, advanced powertrain vehicles, including the launch of the Honda Clarity Fuel Cell sedan in 2016, and an all-new Honda plug-in hybrid model by 2018. Honda will also expand the use of its advanced two- and three-motor hybrid systems in the years to come. Together, these vehicles will offer significant sales volume, enabling Honda to bring ultra-low carbon transportation to consumers in the U.S.

# # #