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Michaela Watkins
Symmetry Agency
m: 301.751.1684
mwatkins@symmetry.agency
WASHINGTON, D.C. – January 12, 2017 – The Washington Auto Show, the automotive industry’s annual public policy show and the largest public shows held in Washington, D.C., is pleased to announce the official technology brochure for the 2017 show, entitled “Driving the Future,” written by Washington Post syndicated journalist and recognized automotive industry expert Warren Brown. Back by popular demand, the Washington Auto Show’s annual “New Technology Guide” provides guests with insights into the show’s hottest models and most advanced automotive technology innovations.
This year’s brochure, which will be available to show attendees in print and electronic formats, will focus on the convergence of automotive technology with changing societal attitudes towards and utilization of automobiles, focusing on increased driver interconnectivity and the technological advances towards driver safety and virtually self-driving vehicles. The guide will be available to attendees at numerous locations throughout the show, as well as on The Washington Auto Show website, the Main Lobby and other locations.
“The social role of the automobile is changing,” Brown says. “Car ownership is no longer seen as a rite of passage into adulthood or the primary method of exploration and discovery. Global communications and internet connectivity are making it possible to learn and connect from anywhere. Additionally, ride-share companies are making transportation more accessible, negating the need for car ownership for many consumers. This year’s automotive technologies highlight these societal shifts, focusing on technologies designed to keep consumers connected while also keeping them safe through increasing vehicle autonomy and self-driving systems.”
The guide will include images of the selected cars, details about new technologies, and informational graphics and mockups of the new systems and their functionalities.
Some highlighted technologies will include:
“As society changes, the automotive and transportation industries must change with it. This tier-one show is the perfect forum to highlight the industry’s commitment to and successful innovations in consumer safety and driver connectivity, keeping drivers in touch with the things that are important to them without creating driver distractions or unsafe driving conditions,” Brown explains.
A Columbia University educated journalist with more than 30 years of experience, Brown is recognized by automotive industry experts and area business leaders as the trusted source for trends, issues, technological advancements and industry analysis.
The Washington Auto Show is hosted by the Washington Area New Automobile Dealers Association (WANADA).
About the Washington Auto Show
Known as “The Public Policy Show,” the Washington Auto Show kicks off January 24, 2017 with two days of powerful and purposeful dialogue between industry leaders and public policy makers on issues impacting the automotive industry. The event opens to the public January 27 to February 5, and will feature the latest autos, advanced technology and experiential events throughout three levels, exhibition halls and meeting rooms of the Walter E. Washington Convention Center, in which more than 35 domestic and import manufacturers present more than 600 vehicles. For more information, please visit www.washingtonautoshow.com.
Barbara Pomerance
800.697.7574
bp@pomeranceassociates.com