Download (2.7 MB)
Michaela Watkins
Symmetry Agency
m: 301.751.1684
mwatkins@symmetry.agency
CAMDEN, N.J., Oct. 9, 2019 /PRNewswire/ -- Subaru of America, Inc. today announced that due to the overwhelming success of pet adoption events at auto shows in 2018, the automaker is expanding its pet adoptions to more than 40 auto shows across the country through the remainder of this year and into 2020. As part of the Subaru Loves Pets initiative, the automaker will partner with local animal shelters in cities hosting auto shows, with the focus of ultimately getting animals out of shelters and into loving forever homes.
"At Subaru, we look forward to opportunities that help our furry friends in need and we want to return the unconditional love they show us each day," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We saw great success with our pet adoption events last year, so we wanted to not only sustain, but build upon, that momentum to help even more pets unite with a loving lifetime companion."
Attendees at participating auto shows will be able to interact with adoptable pets at the Subaru Loves Pets play area and will have the opportunity to adopt and take home a pet of their own. Available at each auto show booth will be a special Subaru pet tag engraving station.
Attendees not looking to adopt are encouraged to personalize a tag to take home for their own pet along with a donation to the partner shelter. All donations and proceeds to the exhibit will go directly animals at the participating shelter.
The auto show adoption events are a part of the Subaru Loves Pets initiative, which is dedicated to helping improve the safety and well-being of animals in communities nationwide. The automaker's commitment to pets is one part of its Love Promise philanthropic platform.
For more information about Subaru Loves Pets, please visit www.subaru.com/pets.
To kick off the auto show season, Subaru hosted adoption events at the Las Vegas Motor Trend Auto Show and the Central Florida Auto Show in September. Similar events will continue nationwide over the course of the year and into 2020, culminating at the North American International Auto Show in June 2020. The full list of auto shows where Subaru will host pet adoption events include*:
*participation at these auto shows is subject to change
About Subaru Love Promise
The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $165 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.
For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.
Dominick Infante
Subaru of America, Inc.
856-488-8615
dinf@subaru.com
Diane Anton
Subaru of America, Inc.
856-488-5093
danton@subaru.com
SOURCE Subaru of America, Inc.
